How Does Online Fundraising Work?
Online fundraising involves transferring the funds that an association requests from benefactors or members through its website or mobile applications directly into the association's account. This process is legally sensitive and requires strict oversight by association management. Any potential corruption or external interference could lead to serious legal issues for association executives.
Associations rely on donations or dues to sustain their activities. In the past, these transactions were typically conducted in person, with physical receipts issued to donors or members as proof of payment.
Today, advancements in technology have allowed associations to streamline their processes and expand their reach. Online fundraising has become relatively simple, especially with the development of secure payment systems and enhanced security measures.
Online fundraising is facilitated by a secure connection established between the payment form on the association’s website and the payment processor's system. Once the user approves the data entered in the payment form, the payment processor verifies the information, transfers the specified amount from the donor’s credit card to the association’s account, and completes the donation process.
While technology has made fundraising more convenient, it has also introduced new challenges. For instance, there are instances where malicious actors attempt to divert donations to their own accounts or third-party accounts. Therefore, it is crucial to implement measures that minimize these risks when fundraising online.
Fundraising Online with Aidango
Aidango offers a website service that seamlessly integrates with its software, featuring a modern, stylish design that is fully compatible with all mobile applications. The website works in tandem with payment processors to facilitate secure online donations.
Given the rise in security concerns, securing websites that handle sensitive transactions, such as payments, with SSL (Secure Sockets Layer) has become essential. Aidango ensures that online fundraising is 100% secure through SSL encryption and additional security layers.
Preventing unauthorized third-party involvement in online fundraising is critical for maintaining the association’s reputation and fulfilling legal obligations. If a donor’s credit card information is compromised or expected donations are diverted, it could lead to severe legal and reputational issues for the association's management. Aidango meticulously manages the online fundraising process, utilizing various security mechanisms to monitor all activities and prevent potential problems. These mechanisms ensure the safety and responsibility of both donors and association management.
Associations typically have a diverse donor base, with members accessing the website through various devices. Aidango addresses this by ensuring that all users, regardless of their device, can easily navigate the association’s website and complete the online donation process quickly and smoothly, which is vital for the association's success.