The support that associations and foundations need to continue their activities and achieve their goals is based on donations, as well as the fees they collect from their members. Since our country does not have strong donating habits, it is essential for foundations and associations to diversify and simplify the methods they can use to collect donations from their members and supporters. Of course, the effectiveness of current donation methods may vary for each association and donor. Therefore, determining and implementing the most appropriate donation methods for your institution and donors, as outlined below, depends on the resources and competence of the association.
Which Type of Donation Is Best for You?
At this point, we think it is necessary to clarify the types of donations before listing the fundraising methods.
Donation in Kind:
Donations of goods such as books, notebooks, food, and white goods made for those in need are called donations in kind. Donors who do not have such resources but still want to support can allocate their time to non-governmental organizations and provide labor in the services offered.
Cash Donation:
The first thing that comes to mind when it comes to donations is, of course, cash donations. Cash donations provide the assurance that foundations and associations need to continue their activities and achieve their goals.
But How?
Donate Online
When you visit the websites of associations that have embraced digital transformation, phrases such as "donate" or "become a donor" are usually prominently displayed. When this tab is clicked, the donor is directed to a payment screen, allowing them to make a one-time donation or set up regular donations.
Donate by Wire Transfer to a Bank Account
Bank transfer is one of the alternative methods for associations that cannot accept online donations. These associations typically have tabs on their websites where bank account information is accessible, allowing the donor to transfer any amount they wish directly to the association’s account.
SMS Donation
In today's world, where almost everyone has a mobile phone, one of the easiest fundraising methods is to collect donations via SMS. Donors can make contributions by sending a specific word to the phone number provided by the association.
Products
Associations occasionally develop and launch various products that may interest donors. These products can be souvenirs or local products that people might prefer. Donors can consider this option when choosing the most suitable donation method for them.
Crowdfunding
From time to time, associations may organize crowdfunding campaigns and set a donation fee per project. This method allows people who believe in the project to donate to the association. It is one of the powerful ways to generate funds.
Brand Collaboration
In this fundraising method, typically seen on e-commerce sites, a company donates a portion of the proceeds from certain products to the relevant association. This effective fundraising method also serves the dual purpose of raising awareness for both parties involved.
It’s Not Limited to These...
Today, associations that can keep up with technological developments have no difficulty diversifying their donation methods. For example, a fast and effective solution is to partner with e-commerce sites to add a donation option at checkout, allowing each customer’s donation to be automatically deposited into the association’s bank account.
Aidango, the first choice for associations looking to accelerate their digital transformation, offers a unique experience in diversifying your fundraising methods and process management. It enables you to accept online donations through its integrated website, as well as manage processes such as donations, dues, and crowdfunding collected from other channels—all from a single screen. You can always contact us to experience a strong digital integration process and bring your association one step closer to your members.
